Who Is the PEAK Listener?
Cume* Persons: 109,800
l 35.5% are Male
l 64.5% are Female
l 63% Work Full-Time
l 29.3% have some college
l 36.3% have a college degree or more
l 36.4% are ages 18-34
l 58.8% are ages 35-54
l 37.1% earn household income of $35K-$75K annually
l 44.2% earn household income of $75K + annually
l 31.8% have no children under 17 in the Household
l 68.2% have one or more children under 17 in the Household
l 80.6% own their home
l 15.5% rent their home
Metro Qualitative Population: 76,211
© 2012
