100.3 “THE PEAK” MODERN ADULT CONTEMPORARY 
Target Demo: Women 18-49 

KPEK FM - 100.3 The Peak, celebrating its 10th year, is the station for music from the 80’s, 90’s and today. Featuring a wide range of artists from U2, Gwen Stefani, Green Day, Madonna, The Goo Goo Dolls, Duran Duran, Sarah McLachlan, John Mayer and many more. The Peak is designed to cater to the musical tastes of adults 25-54. Jackie, Tony and Donnie in the mornings give you a unique perspective on life with the perfect blend of music and humor. The Peak's website is one of the most viewed in Albuquerque at
www.1003thepeak.com
Who Is the PEAK Listener?
Cume* Persons: 109,800

l 35.5% are Male
l 64.5% are Female
l 63% Work Full-Time
l 29.3% have some college
l 36.3% have a college degree or more
l 36.4% are ages 18-34
l 58.8% are ages 35-54
l 37.1% earn household income of $35K-$75K annually
l 44.2% earn household income of $75K + annually
l 31.8% have no children under 17 in the Household
l 68.2% have one or more children under 17 in the Household
l 80.6% own their home
l 15.5% rent their home

Metro Qualitative Population: 76,211

Source: Arbitron Apr 2008-Mar2009 Scarborough Maximiser V10.4 *Cume: ABQ TSA 12+ FA08/SP08 Copyright 2008 Tapscan

COVERAGE MAP