Lite 95.1 FM
Target Demo: Women 25-49
Who Is the New 95.1 Listener?
Cume* Persons: 50,100
l 33.4% are Male
l 66.6% are Female
l 58.3% Work Full-Time
l 26% have some college
l 11.6% have a college degree or more
l 34.3% are ages 18-34
l 54.8% are ages 35-54
l 50.4% earn household income of $35K-$75K annually
l 22.3% earn household income of $75K + annually
l 51.6% have no children under 17 in the Household
l 45.4% have one or more children under 17 in the Household
l 74.9% own their home
l 24.2% rent their home
Metro Qualitative Persons: 40,270
Source: Arbitron APR08 –MAR09 Scarborough Maximiser V10.4 *Cume: ABQ TSA 12+ FA08/SP08 Copyright 2008 Tapscan
COVERAGE MAP
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