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Radio Keywords…are an online tool that benefit consumers/listeners by providing a shortcut to finding important information. Listeners simply log-on to the station website, (300 thousand plus listeners do this already every month) type in the word or company name they heard on the radio and they will be linked to the specific information they want.
With Radio Keywords, it’s easy and convenient for consumers to take action and respond to your radio message/offer.
Anything the listener hears…from a song to a contest to an advertiser message…can be found on the station website. Make sure our listeners can find you instantly by owning a Keyword that defines you!
Benefits:
All Clear Channel Albuquerque, NM radio stations will be directing our listeners to use Radio Keywords as the source for information on anything they hear on the radio.
Over one million pages are viewed each month through on the Clear Channel Albuquerque, NM websites.
Consumers accessing radio station websites are loyal and responsive listeners and are more likely to take action when motivated by the right message.
“Keywords just makes sense. If you're buying radio, you need to buy Keywords!”
Advertisers have discovered that Keyword is a cost effective, logical way to protect their radio investment. In fact, many of them have purchased top positions and keyword listings in multiple categories to insure that their potential customers could easily find them.
"I've received two calls this week (several in the past 6 months) from listeners looking for information about an on-air advertiser, Lenox Mortgage. They can never find it on the web or online yellow pages because of the spelling. They are always looking for "Lennix" or some other version of it. The Keyword app. allows us to put in every conceivable variation that the user might type, thus solving this problem.
Now, we can just tell them to go to KFYI.com and Keyword Lenox, Lennix, Lennox, Linix etc. This alone is a GREAT reason to have all of our advertisers in the system." -- Ron Gerson, Director of Internet Resources Phoenix
