104.1 “THE EDGE” ALTERNATIVE ROCK
Target Demo: Men 18-49
KTEG FM - 104.1 The Edge is Albuquerque's alternative rock station. The Edge features music from bands like System of a Down, Korn, Sublime, Nine Inch Nails, Slipknot, Alice in Chains, Tool, Red Hot Chili Peppers, Green Day, Disturbed, Offspring, Godsmack, Nirvana, Rage against the Machine, Rob Zombie, Stone Temple Pilots and many more of the newest alternative bands. 104.1 The Edge also features Buck and Dex in the morning, a local morning show for the alternative listener.
www.1041theedge.com/
Who Is the EDGE Listener?
Cume* Persons: 90,200
l 55.1% are Male
l 44.9% are Female
l 44% Work Full-Time
l 28% have some college
l 16% have a college degree or more
l 65% are ages 18-34
l 31.7% are ages 35-54
l 33% earn household income of $35K-$75K annually
l 48.9% earn household income of $75K + annually
l 35.6% have no children under 17 in the Household
l 64.4 have one or more children under 17 in the Household
l 55.6% own their home
l 22% rent their home
Metro Qualitative Population: 42,957
Source: Arbitron Mar 2008-Apr 2009 Scarborough Maximiser V10.4 *Cume: ABQ TSA 12+ FA08/SP08 Copyright 2008 Tapscan
COVERAGE MAP
