Who Is the BIG I Listener?
Cume* Persons: 101,600
l 38.9% are Male
l 61.1% are Female
l 58.4% Work Full-Time
l 36.4% have some college
l 23.7% have a college degree or more
l 47.7% are ages 18-34
l 38.5 are ages 35-54
l 55.7% earn household income of $35K-$75K annually
l 32.4% earn household income of $75K + annually
l 34.7% have no children under 17 in the Household
l 65.3% have one or more children under 17 in the Household
l 71.5% own their home
l 19.4% rent their home
Metro Qualitative Population: 69,684
Source: Arbitron Apr 2008- Mar 2009 Scarborough Maximiser V10.4 *Cume: ABQ TSA 12+ FA08/SP08 Copyright 2008 Tapscan
COVERAGE MAP
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